A leading not-for-profit health insurer is seeking a Director of Marketing & Communications to join their team.
- Spearhead branding initiatives through various channels: online, external advertising, PR agencies, etc.
- Lead new marketing programs and material distribution
- Track and measure KPIs to ensure consistency and improve on future marketing endeavors
- Analyze and report on competitors' activity
- Oversee marketing & advertising budget
- Bachelor's degree
- 6+ years' experience in Digital Marketing or Communications
- Experience with marketing plans, sponsoships, and marketing to B2B audiences