YOUR ROLE
- Lead efforts to gain a better understanding of our target audience, as well as our current (and future) competitors in collaboration with the Market Intelligence team
- Build effective marketing collateral to amplify our messaging, support brand awareness, and generate pipeline
- Develop, in collaboration with Product Management, 3rd party Analysts, subject matter experts, pre-sales, and Implementation teams; the appropriate collateral to position our platform and products in the best possible way in the market
- Work cross-functionally with marketing colleagues and other stakeholders to support our sales team with enablement and collateral
- Support field readiness through the development and delivery of sales tools, e.g., persona definitions, value proposition and messaging materials, sales pitch decks, and collateral including brochures, infographics, informational videos, and similar digital assets
OUR REQUIREMENTS
- 8+ years experience in product marketing SaaS based companies
- Experience working with product partners and system integrators to develop and implement joint marketing plans
- Proven ability to understand and communicate business challenges, solutions effectively
- Experience of designing and producing a range of collateral (brochures, videos, case studies, etc.) and marketing campaigns
- Some experience in structuring client-related events such as customer advisory groups, user groups and/or client conferences
- Engaging personality, with excellent communication and storytelling skills
